The IKEA Concept starts with the idea of providing a range of home furnishing products that are affordable to the many people, not just the few. It’s achieved by combining function, quality, design and value – always with sustainability in mind. The range is IKEAs identity. 

During my many projects at IKEA I’ve worked intensively to present the IKEA range in the best possible way. Making sure that they are displayed in a beautiful way, easy to find and purchase. But as important, I’ve made sure that the right type of digital tools, support and services are there to guide the customer.

The images displayed on this page are from one of those projects, a project called Range Introduction. The objective was to welcome the customer to the different product pages with an appealing “hero” product standing out from the rest of the products.