IKEA.COM

IKEA

The way customers shop is changing, and IKEA is changing with it. The “new” IKEA.com is a responsive e-commerce site that puts the customer in the center. An improved structure, a more clear navigation, richer content and an more intuitive way to shop will create a better user experience – meeting both the customer and business needs.

“To create a better everyday life for the many people”

– IKEAs vision

Although our main task was to create a new improved site for over 2.1 billion visits (2016) we did not stop there. Our vision was to create a more cohesive experience where ikea.com, catalog, app and IKEA store all played there part for a more seamless shopping experience.